Wednesday 6 April 2011

Reinventing Your Restaurant


When the economy went in the dumper there were a lot of restaurants that were scrambling to try to find ways to keep their heads above water. There were a lot of menu changes, and a lot of new services that were suddenly being offered. Now that the smoke is starting to clear it’s time to start to reevaluate the changes that you had to make so you can have a successful restaurant in the years to come.


With so many changes being made, it’s easy to lose the focus on who you are, and what you offer your guests. New products and services can take up so much of your time and energy that your core business offerings are left to fend for themselves.
For instance, a lot of restaurants began to offer more takeout, and began offering box lunches and party trays to local businesses. Both are great ideas, as long as you can support both. Depending on the capabilities of your kitchen, you may not be equipped to adequately support a huge increase in production demand. What do you do when you have a business client that has a large lunch order right in the middle of your restaurants lunch rush?
Sometimes it is easy to make a snap decision without really thinking through the consequences of that decision. Then, once the new program is started, you’re not sure how to implement it in a way that brings the most benefit to your restaurant.
Another issue that you should consider is, when is the best time to stop running a program that you’ve begun, or to decide that the new program will stay, but something else has to go. You may find yourself in a situation where a new program is so popular, and so profitable that there is no way to get rid of it. That’s a great thing, as long as you can sustain doing it. If not, something is going to have to be cut out.
So, if you decide to keep a new program, and to get rid of a previously established program, are you going to be able to maintain your brand? Proper branding of your restaurant is an essential part of your marketing. Once your brand is established it becomes easier for people to remember who you are, and what to expect when they come to eat at your restaurant. What happens when you change who you are?
You may find yourself having to re-brand yourself. This isn’t an easy thing to do, bot it is something you may have to consider if your products and service change dramatically. You need to be able to let your customers know who you are.
In order to survive in a tough economic environment it is critical that your restaurant can adapt and change. Make sure that you give those changes a lot of thought before they happen, and then make a plan for how to handle those changes.

Innovative Use of Facebook For Your Restaurant

Ever wondered how you could use social media to bring people to your restaurant? Here’s a video that explains how Burger King used Facebook. The best part is where Jeff explains how you can better use the Web 2.0 environment to promote your restaurant, and drive customers through your doors.
Watch Videos

Monday 4 April 2011

Cuisine - Mouthwatering
















 






























The NOMA - Best Restaurant in the World

The NOMA - Best Restaurant in the World


Last year (2010) More than 800 food critics, chefs and restaurateurs voted on the best restaurant in the world as part of the ninth annual S. Pellegrino World's 50 Best Restaurants Awards.
Denmark's Noma snatched the top seat from the Spanish restaurant El Bulli, recognized as the world's premier molecular gastronome. El Bulli took second place, with the United Kingdom's The Fat Duck claiming third.
Having already been at both El Bulli and The Fat Duck, we decided to get on the "experience" of the NOMA. Last October 2010, after about 50 phone calls during the only day where bookings are opened at NOMA, we managed to get a booking for two people! You already feel something special is happening there once they tell you they can accommodate you in January 2011 - 19th - for lunch only. Either you take it or you wait 6 more months... 

Having our booking we scheduled our trip around this restaurant booking, visiting our usual suppliers in Bordeaux, Burgundy, Champagne and taking the plane to Copenhagen. A few days before THE booking, the restaurant called us to make sure we would show up. A fine YES and "is it possible to come at 1.00pm" from us got a sharp answer "please come at 12.00, the experience beggins at this time only". 
The restaurant is situated in a very quiet area of the city, next to the river. We arrived in one of the most peaceful restaurant we ever been... 
At NOMA, there are no waiters but only CHEFs. One of the particularity is that the Chef who cooked the dish is serving you. It means that during all our 20 courses, we met with 20 different talented and passionate chef who explained us everything about "their" dish especially made for "you".

In each top restaurant I go, I use to ask the sommellier to surprise me. This is one of the best way to discover new wines you have never heard of... 
We first started with a glass of "special" Champagne which was only revealed to me after tasting. It happenned to be a Georges LAVAL, Les Hautes Chevres 2004. That was my first big surprise, because we just happened to become the official importer for Georges LAVAL in Hong Kong ! This wine is 100% Chardonnay, matured 10 months in oak barrels and then kept for 4 years minimum on its lees. There are only 1774 bottles produced of it + 10 Magnums. Georges LAVAL is one of the most extreme Bio-Dynamic producer of Champagne and in fact was one of the first grower I really appreciated on my first visit of Champagne many years ago.
We then moved to some other dishes and the sommelier found me something really exciting. 
Elodie BEAUFORT, LA Grande Charme, L'Or de Vix Pinot Noir 2007.
This wine, made of Pinot Noir is... white ! with a slight orange color. It was served along with some leeks and apples - one of my best memory from this restaurant. 
We then had a 
Domaine Alexandre BAIN, Mademoiselle H, Pouilly Fumé 2009. This wines was exceptional too and I had never heard about this producer (100% Bio too). I will try to import some in Hong Kong!
We then moved to another wine, something people do not find easily in Hong Kong which is
Olivier HORIOT, Rosé des Riceys, En Valingrain 2005. 
This rosé wines is made in Champagne and this is one of the best expression of Pinot Noir one can find in North of France. The wine gold the gold medal from the agricultural committee in France (2008). It is only at NOMA that a sommelier will propose you such a wine..... success guaranteed.
Then, another dish and the sommelier tried to impress me with another Champagne
Cédric BOUCHARD, Roses de Jeanne Creux d'Enfer Rosé de Saignée 2004
To his disappointment...and amusement, he found out we were the importer for Hong Kong too! I remember trying this wine in Cedric Bouchard cellars during one of these special visits where he "allowed" us to open one of this 500-bottle cuvée. The wine was considerably more opened than in the cellars - still my best rosé Champagne I have ever had. (The 2006 recently got 97RP, we only get 1/5 of the production from Cedric Bouchard...)

I forgot to mention that my wife - pregnant - was "obligated" to only drink non-alcoholic drinks! We were therefore proposed a series of 10 different bio-dynamic juices from all sorts of seasonal fruits and herbs (see photos).
We then moved to a wine from Alsace
DIRLER, PInot Cuvée Vieilles Vignes 2008. 
Dirler is one of the Bio-dynamic stars of Alsace, only making hand-crafted wines from this region. 
Then
Domaine de VILLENEUVE, Chateauneuf du Pape 2006 Magnum. Another bio-dynamic producer becoming quite famous in CdP. I was not really impressed with this wine - sadly. 
The sommelier cracked on another bottle of champagne to match one of the dessert and to my surprise it was
NV LAHERTE, Cuvée Les Clos 
That was also something I heard of because we are the importer for Aurelien LAHERTEin Asia. I was really happy to try this wine again as it is one of the best food-matching Champagne I can suggest to anyone. 
Made with the 7 grapes varieties of Champagne which are the Fromenteau, Arbanne, Pinot Meunier, Pinot Blanc, Chardonnay, Pinot Noir, Petit Meslier (4 of them are forbidden in Champagne since the 50s and producers can only replanted a certain amount of vines per year to keep the vineyards going - otherwise planting of these grapes are forbiden). One of the particularities of this Champagne is that it is made with the SOLERA method - exactly like The SELOSSE SUBSTANCE. (Solera system)



We finished the lunch at 5pm with Smoked bone marrow caramels... exceptionnal. 
I think the photos speaks by itself, we really suggest anyone who can to experienceNOMA before it gets like El BULLI overoverover booked with a 2 years waiting list.











The World's Best Restaurants

The World’s 50 Best Restaurant Awards (2010)


RankChangeRestaurantRegionAwards
1Up 2NomaDenmarkThe S.Pellegrino Best Restaurant in the World, The Acqua Panna Best Restaurant in Europe
2Down 1El BulliSpainRestaurant Magazine Chef of the Decade
3Down 1The Fat DuckUKThe Chef's Choice sponsored by Electrolux
4Up 1El Celler de Can RocaSpain
5Down 1MugaritzSpain
6Up 7Osteria FrancescanaItaly
7Up 3AlineaUSAThe Acqua Panna Best Restaurant In N.America
8Up 33DanielUSAThe Highest Climber sponsored by Cocoa Barry
9Down 1ArzakSpain
10Down 4Per SeUSA
11Up 29Le ChateaubriandFrance
12Up 26La ColombeSouth AfricaThe Acqua Panna Best Restaurant in South Africa
13Down 4Pierre GagnaireFrance
14Up 2L'Hotel de Ville - Philippe RochatSwitzerland
15Le BernardinUSA
16Down 5L'AstranceFrance
17up 9Hof Van CleveBelgium
18Up 6D.O.M.BrazilThe Acqua Panna Best Restaurant in South America
19Up 10Oud SluisNetherlands
20Up 29Le CalandreItaly
21Up 9SteirereckAustria
22Up 3VendomeGermany
23Down 2Chez DominiqueFinland
24Down 4Les Creations de NarisawaJapanThe Acqua Panna Best Restaurant in Asia
25Up 25Mathias DahlgrenSweden
26Up 5Momofuku Ssam BarUSA
27Up 19QuayAustraliaThe Acqua Panna Best Restaurant in Australasia
28Up 17Iggy'sSingapore
29Down 11L'Atelier de Joel RobuchonFrance
30New EntrySchloss SchauensteinSwitzerlandHighest New Entry
316Le Quartier FrancaisSouth Africa
32Down 20The French LaundryUSA
33Down 4Martin BerasateguiSpain
34New EntryAquaGermany
35Up 7Combal.ZeroItaly
36Up 12Dal PescatoreItaly
37New EntryDe LibrijeNetherlands
3821Tetsuya'sAustralia
39New EntryJaan Par AndreSingapore
40New EntryIl CantoItaly
41Re-EntryAlain Ducasse Au Plaza AtheneeFrance
42Down 10Oaxen KrogSweden
43Down 29St JohnUK
44Re-EntryLa Maison TroisgrosFrance
45New Entrywd~50USA
46New EntryBikoMexico
47Down 24Die SchwarzwaldstubeGermany
48New EntryNihonryori RyuGinJapan
49New EntryHibiscusUK
50New EntryEleven Madison ParkUSA